REfficient is an online marketplace enabling service providers to go shopping in other companies’ surplus inventory for reliable telecom and audiovisual equipment at significant discounts.
We help businesses save money, time and the environment by being efficient and effective with resources – hence our name, “REfficient”.
Our online marketplace makes it easy for large telecom, cable and audiovisual companies to clear out new and used surplus equipment and for small businesses to use our platform to search through hundreds of new products added daily.
How It Works
REfficient’s easy-to-use OptimalAssetTM platform serves customers across North America along with a growing list of overseas customers. It’s free to sign up and search on the platform, and REfficient’s operators are readily available to provide advice to both buyers and sellers on how to get the most out of our transactional online marketplace.
Large telecom, cable and AV companies depend on our platform to harvest value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources.
The double blind platform and shipping system makes buying and selling anonymous, which reduces risk for businesses. Shipping is coordinated by REfficient using our cost-effective ShimpleTM service that delivers products around the world, and as of 2013 is fully carbon offset. Recycling and sustainability reporting are also available to provide a full solution and data for Corporate Social Responsibility reporting.
REfficient is a leading expert in the area of asset recovery and reverse logistics, focusing on nationwide surplus technology management and sustainability reporting. Our aim is to maximize financial results while minimizing environmental impacts.
Sustainability means meeting the needs of today without compromising those of the future. Our innovative new green model benefits everyone by reducing waste and increasing resource efficiency, lessening the $20B of goods that go to landfill each year, of which 25-60% could be reused.
Customers can also receive sustainability statistics – such as waste diversion rates and the carbon footprint metrics – while ensuring non-reusable product is responsibly recycled.
As a company, REfficient also aims to be as socially driven as possible through our own environmental programs, supporting the local economies of the communities we do business in and employing a diverse workforce. Initiatives range from innovative green marketing tactics, promoting reuse of packaging supplies, encouraging telework for our staff, and purchasing carbon offsets.
The REfficient Story
REfficient Inc. was founded by CEO Stephanie McLarty based on her experience working with large North American telecoms that often struggled with managing surplus inventory across their extensive networks. A lot of perfectly good product going to waste, even though smaller companies were searching for the same equipment to replace or expand their service offerings. Businesses simply lacked the knowledge of what to do with their surplus and the resources to manage it well. She knew there was a better way.
Stephanie first co-founded a consultancy providing large telecoms, cable and AV companies with options for surplus equipment — reuse, resell, donate or recycle. In developing the model, she identified a ready market for equipment targeted for recycling or landfill.
As a natural next step in 2010 she created REfficient — an online marketplace bringing together telecom, cable and AV service providers in North America and globally with smaller buyers searching for reliable equipment.
REfficient's focus on helping companies be more efficient with their resources—particularly using an online platform and having an on-demand logistics solution—resulted in a range of benefits including cash flow, cost savings, as well as environmental results that many of REfficient's larger customers incorporate into their Corporate Responsibility and Sustainability programs.
Driven by Stephanie's vision and commitment, REfficient's goal is to divert one billion pounds of product from global landfills.
Stephanie remains a leading expert in the area of asset recovery, reverse logistics, and sustainability reporting for businesses. She has been the Canadian Technical Expert for reuse and recycling to the International Electrotechnical Commission (IEC) since 2008 and in 2010 was appointed as one of three global Young Professional Leaders on the IEC. She is a frequent media commentator.