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July 26, 2017

Why We’re Now Reporting Carbon Dioxide Equivalency (CO2e) for Carbon Footprint

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Since REfficient began our sustainability reporting, both internally and to customers, we have calculated the estimated carbon footprint, or specifically carbon dioxide (CO2), of our shipments. We are now shifting our reporting to measure Carbon Dioxide Equivalency (CO2e). Why the change? And why now?

While carbon dioxide may be the most well known of the greenhouse gases to cause global warming, other gases such as methane nitrous oxide and hydrofluorocarbon gases are also significant contributors. However, one unit of a particular greenhouse gas may not be the same as another.

CO2e …Continue reading


May 28, 2015

Unique ways to promote your brand

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New branding techniques that are both sustainable and cool 

Want to stand out from your competition? So does everyone else. 

In the age of information overload via the Internet and social media, how does a company actually stand out? To make a differentiated and lasting impression, new disruptive techniques are necessary – and these may come from places you least expect it. At REfficient, we’ve created some new ways to promote your brand that are truly unique. At the same time, your staff and other stakeholders can feel proud.

Here are three unique ways to …Continue reading


April 14, 2015

Announcing our 2015 Waste Diversion Champions

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These companies are best-in-class for their business sustainability

Last year we set out to recognize our clients that have had impressive achievements in waste diversion. Whether buying, reselling or recycling surplus assets, these customers showed that they made it a priority to make smart decisions for either handling equipment that they no longer needed and/or buying refurbished or previously owned assets. 

We were thrilled by the response to our Waste Diversion Champions list. We found that it encouraged companies to do more – resell and recycle more, buy more …Continue reading


March 16, 2015

Turning Our Waste to Something New – Unique Upcycled Products

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Evereone Creates Upcycled Tables, Signs, Other Products from Old Shipping Pallets

Have you seen how much waste some businesses produce?

The figures are astounding. Two-thirds of all waste comes from businesses. In the US, companies send 214 million tons of materials to landfills every year.i At REfficient, we don’t produce much waste at all, but even a little is too much. The ever mounting stack of old and broken shipping pallets was becoming very challenging – and annoying too.

Last year we started looking at what to do with our waste. What can you do with an old shipping …Continue reading


February 17, 2015

Vote Now for REfficient to win the QuantumShift Contest

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REfficient is Canadian Finalist in Prestigious Competition for Most Promising CEO’s 

REfficient is a Canadian Finalist in the QuantumShift business competition, but needs your votes to win.

QuantumShift is a KPMG and Globe & Mail-sponsored program, which offers a rigorous development course and elite networking opportunity for Canada’s top entrepreneurs. Every year the program reserves one spot for an entrepreneur under 35. This entrant is determined by public voting.

REfficient’s CEO Stephanie McLarty has been selected as one of these five Canadian …Continue reading

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